Your online marketing skills will help you achieve the goals you set for your business. There are many components to building a successful online business and the greater your level of skills, the more effectively you will be able to recognize opportunities and become more profitable. Here are 6 core online marketing skills that every entrepreneur should know.

1. Email Marketing

Email marketing is one of the most essential online marketing skills. To be effective you need an email database of potential customers who have expressed an interest in your products or services. But it takes skill to develop a successful email campaign so that your audience actually open your email and take action.

2. List Building

Knowing how to build a list of actual and potential customers is another important ingredient of your online marketing skills. When you have a database you can make contact with your customers and prospects anytime you want. List building will ensure the longevity of your online business.

3. Social Media Marketing

Regardless of whether you like it or not your customers are using social media. Social media makes it possible for your business to connect with your target audience, increase your exposure, generate leads and bring in sales. When you have the appropriate online marketing skills you can create pages on social media sites where your target audience spends time and combine it with your other marketing strategies.

4. Search Engine Optimization

Search engine optimization tactics are the online marketing skills used to develop the non-paid, or organic, results in search engines for a particular keyword or set of keywords relevant to your business. It’s essential that you know how to optimize your website’s written and visual content material to help you obtain a good page ranking.

5. Video Marketing

Video marketing adds life to your online marketing campaigns. Uploading relevant videos to websites like YouTube, which is used by over 1 billion people every month, puts your products and services in front of millions of potential customers. Videos enhance static, conventional online material into action-driven messages that put your message out there in a powerful and dramatic way.

6. Website Design

Irrespective of whether you create your own website or you employ somebody to do it for you, what your visitors think about your website can make or break your relationship to them. You don’t have to be a website designer to know good website design. Good website design will encourage visitors to return to your website, sign up for your email list and follow you on social media.