Using the correct online marketing techniques have a noticeable impact on the performance of both major brands on the internet, along with small, online businesses. Online marketing consists of a certain set of skills and methods that when used properly can produce results for any online business.

Here are the top 5 online marketing strategies that really do help businesses find and retain customers.

1. Content Marketing

The more content material that a website has, the more opportunities there is to get more traffic from the search engines. But it has to be content that is informative, fresh and most importantly unique. Keep your website updated regularly with content that provides value and helps your visitors to solve their problems or makes their life easier.

2. Search Engine Optimization

Search engine rankings play an important role in directing traffic to a website. About 92% of web searches go to websites that are on the first page of search results. There are some basic search engine optimization (SEO)that are quick and easy to implement. These include using your keywords in your page titles and headings, using images and videos on your web pages and publishing quality content on a regular basis.

3. Social Media

Social media plays an important role for every online business today. More than 72% of internet users are active on a variety of social media platforms. Social media sites like Facebook and Twitter have high traffic and membership statistics that allow your business to interact with and communicate with a significant and specific audience. It’s also the place where many consumers go to find new brands and products online.

4. Video Marketing

Videos can grow and your boost online presence. Millions of internet users like to watch videos that explain the products and services. A video tells a story in a visual way and will bring higher conversion rates with website visitors than just text by itself. Publishing videos to sites like YouTube, Vimeo and other video sharing sites is an online marketing strategy that can’t be overlooked.

5. List Building

Building a list of people who are interested in your products or services is essential for any online business. A list is a collection of names and email addresses that you can send an email to whenever you want to keep your customers updated about your business. Email marketing helps you to build a relationship with your prospects so that when they are ready to buy, they come to you first.